diff --git a/Makefile b/Makefile
index 3a17261..b5c5295 100644
--- a/Makefile
+++ b/Makefile
@@ -18,6 +18,7 @@
 ###############################################################################
 
 include config.env
+include source-branch.env
 
 # RELEASE shows what release of the container code has been built
 RELEASE ?=
@@ -115,6 +116,11 @@ else ifeq "$(ARCH)" "s390x"
 	MQ_ARCHIVE_ARCH=S390X
 endif
 
+# If this is a fake master build, push images to alternative location (pipeline wont consider these images GA candidates)
+ifeq ($(shell [ "$(TRAVIS)" = "true" ] && [ -n "$(MAIN_BRANCH)" ] && [ -n "$(SOURCE_BRANCH)" ] && [ "$(MAIN_BRANCH)" != "$(SOURCE_BRANCH)" ] && echo "true"), true)
+	MQ_DELIVERY_REGISTRY_NAMESPACE="master-fake"
+endif
+
 # LTS_TAG is the tag modifier for an LTS container build
 LTS_TAG=
 ifeq "$(LTS)" "true"
@@ -462,6 +468,9 @@ pull-mq-archive-dev:
 
 .PHONY: push-advancedserver
 push-advancedserver:
+	@if [ $(MQ_DELIVERY_REGISTRY_NAMESPACE) = "master-fake" ]; then\
+		echo "Detected fake master build. Note that the push destination is set to the fake master namespace: $(MQ_DELIVERY_REGISTRY_FULL_PATH)";\
+	fi
 	$(info $(SPACER)$(shell printf $(TITLE)"Push production image to $(MQ_DELIVERY_REGISTRY_FULL_PATH)"$(END)))
 	$(COMMAND) login $(MQ_DELIVERY_REGISTRY_HOSTNAME) -u $(MQ_DELIVERY_REGISTRY_USER) -p $(MQ_DELIVERY_REGISTRY_CREDENTIAL)
 	$(COMMAND) tag $(MQ_IMAGE_ADVANCEDSERVER)\:$(MQ_TAG) $(MQ_DELIVERY_REGISTRY_FULL_PATH)/$(MQ_IMAGE_FULL_RELEASE_NAME)
@@ -469,6 +478,9 @@ push-advancedserver:
 
 .PHONY: push-devserver
 push-devserver:
+	@if [ $(MQ_DELIVERY_REGISTRY_NAMESPACE) = "master-fake" ]; then\
+		echo "Detected fake master build. Note that the push destination is set to the fake master namespace: $(MQ_DELIVERY_REGISTRY_FULL_PATH)";\
+	fi
 	$(info $(SPACER)$(shell printf $(TITLE)"Push developer image to $(MQ_DELIVERY_REGISTRY_FULL_PATH)"$(END)))
 	$(COMMAND) login $(MQ_DELIVERY_REGISTRY_HOSTNAME) -u $(MQ_DELIVERY_REGISTRY_USER) -p $(MQ_DELIVERY_REGISTRY_CREDENTIAL)
 	$(COMMAND) tag $(MQ_IMAGE_DEVSERVER)\:$(MQ_TAG) $(MQ_DELIVERY_REGISTRY_FULL_PATH)/$(MQ_IMAGE_DEV_FULL_RELEASE_NAME)
diff --git a/source-branch.env b/source-branch.env
new file mode 100644
index 0000000..4d3494e
--- /dev/null
+++ b/source-branch.env
@@ -0,0 +1,7 @@
+###########################################################################################################################################################
+
+# SOURCE_BRANCH is the repository branch name for this release stream. 
+# It should be updated when a new release fork is created but not for testing of personal builds or pre-fork updates.
+SOURCE_BRANCH ?= v9.3.0.x
+
+###########################################################################################################################################################